- ICP and priority channels
- Pipeline and stage criteria
- Playbook and training
SALES
A sales team with a shared process.
From priority markets to the playbook that guides the team every day.
- Context
- Sales organisation and approach to market.
- Problem
- The project focused on reviewing the sales organisation and its approach to market.
- Analysis
- Strategy, sales stages and review criteria needed a common foundation.
- Intervention
- We redefined the go-to-market strategy, ideal customer profile, channels, sales process and pipeline stages. We worked on team structure, training and the sales playbook.
- Result: what was delivered
- A documented process, shared criteria and indicators to track sales activity and its relationship with the P&L.
- Limitations
- Changes in sales and margin are not quantified in this case. Consistent use of the process requires ongoing team support.
PT