SERVICE / ENGAGEMENT
Sales strategy and organisation
Customer segmentation, priority channels, value proposition and team responsibilities.
Request a diagnostic conversationWHAT WE DELIVER
Concrete deliverables for the team to use.
- Commercial diagnostics
- Customer and market segmentation
- Defining the ideal customer profile
- Value proposition by segment
- Commercial plan by market, channel or team
- Pricing policy, margins and commercial conditions
- Prospecting, reactivation and loyalty plan
- Commercial performance objectives and indicators
HOW THE PROCESS WORKS
- 01
We analyze the customer portfolio, sales history, products, channels and markets.
- 02
We identify the segments with the greatest potential and the main commercial obstacles.
- 03
We define priorities, responsibilities and concrete actions.
- 04
We monitor execution and adjust the plan based on results.
HOW THE WORK CONNECTSLID / 03
Sales strategy and organisation
- 01We analyze the customer portfolio, sales history, products, channels and markets.
- 02We identify the segments with the greatest potential and the main commercial obstacles.
- 03We define priorities, responsibilities and concrete actions.
Frequently asked question
Is a commercial strategy just for gaining new customers?
No. It can also increase sales from current customers, recover inactive customers, improve margins, reorganize channels or reduce dependence on certain markets.